Our objective is to reimagine the concept of the mall within the context of the Gulf region. Pragma’s approach to design presents a contemporary interpretation of the traditional souk archetype. Emphasizing an open, communal, and human-centric space was acknowledge that the purpose of a mall extends beyond mere shopping. “Soukspire” presents an evocative idea that signifies the fusion of traditional marketplace elements (souk) with an elevated architectural aspect (spire). It conveys the idea of a marketplace that incorporates distinctive design elements, reflecting the blending of traditional and contemporary influences.